Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts

Too Many Social Media Parties - Facebook is Like Going to KMart and Gabbing With Strangers - It's Also an Invasion of Privacy

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There's so many social networks. I won't name them, you probably know more than me. I use Facebook, Twitter and Linkedin. From what I've seen, there seems to be way more social networks than we could possibly need.


When you stop to think about it, K-Mart and Facebook have a lot in common. 
I think they should call it "Facemart" or "K-book"


The good, bad and ugly part of these social networks is that they all seem like going to a Sears Department store or the flea market; there's so many different people there and you never know what you are going to see or who you are going to meet. Once in a while you might bump into an old high school friend or work aquaintance. 


In my case, I've never bumped into a high school friend. Perhaps at 55 (and I was one of the youngest in my graduating class) my peers don't use Facebook. 


It seems that most of us do not have enough self-control to keep our Facebook networks down to a few friends. I don't. May I make a lame excuse? I think some of us admit everyone who asks to be friends because of our job. I used to co-host an extremely famous and popular FM radio show. When people requested to be a friend, I don't think it would be prudent to say, "No!"


You might lose a listener. In this day and age, FM radio needs all the listeners it can get!


But these social networks have gotten out of hand. Imagine that all social networks are like parties your friends are having - it's kind of like New Year's Eve; John is having a party; Mary is having a party; there's a party at Rick's and there's another party at your favorite watering place. There's so many parties. Do you go around to all of the parties and have superficial conversations for one or two minutes with 4 dozen people or do you go to one party and have a good, deep, intelligent discussion with just two or three?


I think it is much better to have the conversation at one party with two or three people. That's why, right now, I'm trying to decide which social media networks to quit.


If people want to find me, I have this blog; I am on Facebook, Twitter and Linkedin. I also write for Lew Rockwell. If you Google search, "Mike Tokyo" I am the top result. So I am easy to find.


Even so, with all these parties I am at, I still get invited to other "parties." I am flattered and thankful, but I always decline.


Recent parties I've been invited to are the Google friends (I haven't really looked but it seems like Facebook to me); I've also been invited to "parties" that are being run through other "parties!" What I mean is that I will be at Facebook and someone invites me to go to "Farmville," (I have no idea what that is) or some other social network (party) that I assume is some sort of computer game. I sit in front of a computer all-day enough as it is, the last thing I need to do is waste precious time playing computer games. Beside these invitations, I get ones asking to share my calendar and asking for all sorts of information.


I decline them all. Facebook and social media and the Internet in general is already too much of an invasion of privacy as it is.


On my Facebook account, I have more than a thousand "friends." I don't write that to brag, there's many people who have more than 5,000 "friends!" Of course, I don't have 1,000 real friends. I think I can count my real friends on my right hand... But, I like to think that, because of my work in radio and perhaps my writing on Lew Rockwell I have lots of "friends." 


For the people who have more than 5,000 friends, their accounts get locked and they can't add anymore friends. For some seemingly arbitrary reason Facebook locks your account once you pass 5,000. It seems absurd. If people have fun adding tons of friends that they don't know and will never meet, why not let them? What's wrong with having 50,000 friends? Or 250,000 friends? Or 10,000,000! You know that if there were a Justin Timberlake account, he could easily have a million friends! And that would be good. Perhaps if he were doing Facebook all the time, he wouldn't have time to record any new music to torture us with.


Anyway, no more than 5,000 friends on Facebook. So what do these people with more than 5,000 friends do? They make another account.


I think this social media and "friends" business is out of hand. Now, you and I both know that we don't have 5,000 or even 1,000 or probably even 100 friends. Some people, I think, use Facebook as a sort of "Rolodex" in the sky. Which is okay, I suppose and that sort of makes sense. Keeping track of business relations in a box of business cards is a pain. Which is why, I reckon, the folks who made Linkedin got started; they wanted to make a Rolodex in the sky. 


I've written before that I think Linkedin is a joke. Please refer to: How to make Six Figures a Year From Your Linkedin Account:



If Linkedin would clarify why we're here, kind of like 
Facebook does, that would clear a lot of confusion.  

Is Linkedin merely a place for unemployed men to be bragging to other unemployed men? Not hardly.

The truth is that Linkedin was designed for the gainfully employed to show their old high school girlfriend (who savagely dumped them just before the big year-end dance) that she made a mistake that she'll always regret because you - and only you - were the one who really loved her most (that b*tch!) When you understand that, then Linkedin makes sense. 



But I think Linkedin can survive if they simplify greatly and make their service as easy to use as Facebook. If they don't, they'll go bankrupt or get bought out by Facebook.


The problem with these social networks, like I said, is that there's too many of them; they are not personal at all; their net is cast too wide.


I think a good social network would be confined to a certain demographic of people - but then, how would they survive financially? Those would be something along the line of forums for those employed in a certain area of business or, for example, a social network just for people in the, say, flower arrangement art. That makes sense to me.


Going around to these social media sites and gabbing with people you don't know and will never meet seems to me, often times, a complete waste of time... Much like playing computer games.


Would you go to a K-Mart and stand around talking to people you don't know?  


Facebook seems to be getting the most popular in Japan (making my past predictions wrong). But Facebook, like I mentioned, is a total invasion of privacy. Never put personal information on your Facebook account. I even have the wrong birthday for myself. I suggest that you don't put your correct information on Facebook too! 


If you use social media and use it well, it can benefit you. But spreading yourself around to so any parties and having 5,000 friends means nothing anymore (well, actually, it never did). Having good conversations with close people or meeting new people through introductions is the best way. 


Most social media is missing that part of the equation and, hence, are becoming more and more impersonal and their own worst enemy.

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Where the Action is... Are You Stuck With Out of Date Thinking?

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It used to be that, long ago, you needed to be near the samurai warlord in order to wield any power; you had to be "where the action is." It used to be that way in the west too; if you weren't near the king or in the king's court, you couldn't influence any decisions and you had little power to influence society.




It has been this way for thousands of years; you either had to be near or in a seat in government or the church or you had zero influence in decisions that moved society.


It started changing in 1450 when Johannes Gutenberg invented the printing press. As technology has gotten better and better, the ability to influence society and change people's lives has gotten easier and easier - farther and farther - away from the traditional seats and centers of power.


This is probably how the saying, "the pen is mightier than the sword" came into existence.


Still, all through the Industrial Revolution and even up until the last twenty years, being involved and being able to change an archaic system such as our political one has still required being in the center - but changing and influencing society as a whole, and being able to change how the average man and woman thinks and feels, has changed completely with the advent of the Internet.


Maybe Rasputin wasn't a really bad guy


I would submit to you that, today, you can change and influence society much more when you are not in the center. Just look at things like Anonymous taking down the Greek government sites, Wikileaks, the Twitter and the Occupy Wall Street Movement and the overthrow of governments in the Middle East for evidence of that.


The Internet has shown us the you no longer need to be in the center of action. You no longer need to be in the big cities in order to have a big influence and change things... You no longer need to be sitting at a desk or physically in that meeting... You can be far away and have a great impact. The Internet has become the great equalizer. The Internet allows everyone and anyone to be able to have some say, some control in what is happening. That's why it scares the hell out of the old center of power and that's why they are doing whatever they can to control it.


Many people think that they must be in the center in order to influence people, thinking and actions. In our modern day Internet, this sort of thinking is proving old fashioned and out of date.


Are you stuck with out of date thinking? Or can you free yourself?


Thanks to Paco Pil and Seth Godin for the inspiration for this post!

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Organic Marketing: The Future of Advertising

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The old order of marketing and advertising is falling by the wayside. The future of advertising is not tomorrow, it was a few years back. And if your company is not on it now, you are way behind the curve.




There are examples all around us of the new way to advertise. Some big (and fashionable and cool) companies are doing it. They are laying the foundations and showing everyone how it is done... Let me repeat that: They are showing everyone how it is done! Yet 95% of the companies see it but do not copy or follow or, well, maybe they "just don't 'get it.'"


These businesses are like dinosaurs. I reckon that when that huge-a*sed asteroid hit the earth several millions of years ago, the brontosaurus were standing there and, weeks and months, after the temperature had dropped dangerously low, they began to think, "Gee... It's getting awfully cold..."


Do you think the dinosaurs thought, "Maybe I'd better move to where it is warmer?" Nah. They didn't. It may or may not have helped. But certainly standing there and doing nothing, or doing the same thing they had always done, wasn't a good option.


My God! If I had a few dollars for every company I see everyday standing, there doing nothing, or doing the same thing over and over and expecting a different result, I'd be a millionaire! (Maybe only a million yen because I hate going outside too much, but you get the idea!)


The old way of advertising:


Talk to people in suits and give them money. They run a full-page advert in a newspaper. It says, "That's a great place to eat steak. It is soooo delicious!" Cost of this advertising: $5000.00 or more.


Joe Happoshu sees the ad. You see the ad. Do you go there? Nope. Why? No one believes this sort of advertising anymore. 


The new way of advertising: 


Your friend at the office says to you one day, "Say! Have you tried that new steakhouse on the corner? It's really good." Do you go there? Yes. you do. Why? Because you believe your friend. Cost of this advertising: Zero.


There's an old saying: "Credibility is very hard to get. It is even harder to buy."


So why does your company continually try to buy credibility?


The new way of marketing is to build a reputation by using organic methods to spread the word of mouth. Organic means that we tie up other companies with yours and make a mutually beneficial marketing program that is very low cost and gets the word of mouth buzzing. It must be organic; it must make sense to the public... People interested in one aspect of the marketing will be drawn to another if we fit the pieces of the puzzle together correctly. And bloggers (that people like your friend in the office read) write about you.


Sure, sure... Your company and staff (and your advertising agency) pay lip service to blogging and Web 2.0 and 3.0, but if you were to actually sit them down and explain to you a concept like Web 3.0 I'd wager a donut that they can't do it and I'd wager a year's worth of donuts that they DON'T do it. 


The problem with most Japanese companies is their advertising people are so stuck with the old way of doing things, they just can't get their head around concepts like Web 3.0... Web 3.0!? You kidding me? Look at most company Internet web pages and you'll see that they are stuck with Web 1.0 concepts. Concepts that are nearly ten years old!!!


As a funny aside, I was mentioning to someone how it is a waste of money to buy advertising on the Internet to have a paid ad at the top of the page for results for a Google search. The guy told me that they were spending ¥2 million yen (about $25,737 USD) per month on that.* Inside, I cringed. I told him that he could do the same thing for free (it requires effort though) and he told me that he "had a good engineer." I told him that there is a big difference between an engineer and a blogger...




Stop for a second and think about that logically! Thinking that an engineer could be good at advertising and marketing is just laughable if you stop and consider it... If you are running a big company and spending a big budget on SEO or banners ads for top results on Google searches, then I ask that you do, STOP RIGHT NOW and think about that for a few seconds!


You have an engineer running your advertising and marketing promotions for the Internet? Quick questions? Do they blog? Do they Facebook, Twitter or do any other Social Media? And, the killer question; This person is in charge of your company public image and face on the Internet; would you be comfortable with that person speaking in front of a crowd of, say, 1,500 people? No? Then why in the hell do you believe this person carte blanche for the Internet where there are 500 million people?


Sounds pretty dumb, doesn't it? You'd be surprised at how often I see this everyday. In fact, this is not the exception, it is the rule. Any questions why business is down?


The new way requires ideas, creativity and effort. It doesn't require geeks who have poor social skills or huge sums of money to be thrown to wonks with stale ideas or your own company marketing people sucking a lot of air through their teeth. 


They require ideas and creativity. Here's one I arranged last year:


A major pizza chain wanted to promote their New York pizza and their new online ordering system. They've asked me for ideas. I have given them many so far. This was the idea I gave them this time:


Order a pizza online and get the chance to win a vacation for two, business class to New York for 5 nights in a 5-star hotel.


Simple. 


The pizza chain got a great 2-month campaign and visibility and buzz at no cost to them (I was paid a small coordination fee). The airlines? The hotel? They got their name, photos and advertising on 7.5 million flyers delivered to people's homes; 7.8 million menus inserted into newspapers; 3.8 million direct mailing to subscribers of the pizza chain; 250,000 flyers on boxtops delivered with pizzas to customers homes; top page visibility on the pizza chain web page which receives over 12 million unique views per month. And write-ups in major Japanese magazines as well as a huge buzz campaign on Twitter and Facebook. 


Cost to airlines and the hotel? Zero. Simply the cost of providing the gifts.


Not only did all three of these entities enjoy a great promotion that was organic (Makes sense, right? Everything is New York related) This campaign ran for two months. If you do an Internet search for this campaign in Japanese you'll will find over 606,000 results. Those results are almost all bloggers and mentions on Social Media about the campaign.


If any these entities arranged this promotion through Dentsu or Hakuhodo, it would have cost them at least $100,000. I arranged it for about 1/20th that price.


This campaign did not require any email registration or any actions by the end users at all. They didn't even need to order a pizza! All they needed to do was go to the website and become a member of the online ordering service that the pizza chain has started. No purchase necessary.


In spite of the fact that nothing was necessary to join the contest, purchase or enroll, the pizza company had over 16,000 direct email inquires from end users. Throw that in with the word of mouth promotion from innumerable bloggers and Tweets and you have a killer promotion. That is an awesome result!


Am I bragging? Well, thank you. Yes, I am. 


Is your company missing the boat? If you are in Japan, I'd wager that you are. It is funny that Japan is so technologically advanced yet we find that so many companies do not take advantage of all the tools available.


Is is laziness, fear or the hesitation to take responsibility? I'm not sure but some people are really blowing it for their employers. Don't believe me? Here's a recent article that talks about how a whopping 40% of Japanese companies don't even use Twitter. Of course, Twitter is a small part of the puzzle (and, actually, a very minor piece of a bigger puzzle) but the fact remains that such a high profile FREE media is not being utilized by Japanese companies shows that this is just the tip of the iceberg of a bigger problem.


Are you going to do something about it? Or is sucking air through teeth the best way to get the job done?




* = Advertising strategies do need to change with the times. Internet click ads had a click through rate of 3% when the idea was fresh and new in the 90's... By 2003 it was down to .28% ... Today? Last I saw, about two years ago, it was something like 0.07%.... And yet, it is still one of the most expensive methods to advertise. Go figure. 

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US Propaganda for War With Iran: Claims Iran Training "Female Ninjas" to Fight USA! (With Video "Proof")

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The propaganda coming out of Washington pushing for war on Iran is laughable. Now, MSNBC is claiming that Iran is training women to become ninjas (with the insinuation they are to fight the USA and Israel).


Ninjas!? Heavens! What will we ever do? This nonsense is just too stupid to be believed. But it's true. Here's a screen capture of the Tweet from MSNBC on Twitter:




At the bottom, you can see the name Willie Geist. This clown is the host of this TV program. Once again, I am proven correct: TV is brain damage. Here is the "news" >cough< report. 



Should the USA attack Iran before they are fully ninja-ized? You be the judge.

Ahem, I'm sure there was a news report on Iranian TV for a women's club that enjoys "ninja" training, but, like everywhere else, it's like boxing for women or karate... That it makes Iranian news shows its "human interest" factor and how just "unique" this is to even Iranian society.

The guy who owns the training facility is a smart businessman... Probably regular old Karate class enrollment was down.

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Too Many People, Too Many Parties

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There's way too many parties in town. Be those real parties or virtual parties. When it comes to virtual parties, I am seriously thinking about dropping out of Facebook, Linkedin and Twitter. I have a blog, if really someone wants to find me, they can go there. It's my blog so it's my party. I'm thinking that I haven't the time for the other parties.


At big parties, there's too many people. I can't find those to have good, really interesting conversations with so easily. 


I can have intimate conversations with the few people I care about at small parties. At massive parties? Nope. At a huge party, few can have meaningful conversations at all. Besides that, the virtual parties have all sorts of problems...


Facebook has a poor record of invading our privacy.


Twitter sends junk mail and Spam all the time.


I still haven't really figured out what Linkedin is for so I use it to make silly remarks. 


My Linkedin. "Tosser" is British slang for "someone who masturbates"
It is a slag off off people who try to impress others with their Linkedin 
profiles. Like I said, Linked in is for people looking for jobs... Not to brag like a high school kid about how hot you are because of your current job position... Lame! 

I am not looking for a job (and if you ever read my Linkedin profile, you wouldn't offer me one! Chuckle!) I haven't figured out why gainfully employed people would put their profile on Linkedin. I mean, if they have a good job, then why put a profile on Linkedin? Unless, of course, it's kind of like the masturbation you see at high school class reunions where the people who haven't matured past 17 are still trying to impress each other.


What for?


These are my peeves about the virtual parties. Real parties (actually the ones that really matter) are a different story, but can often offer the same problems as the virtual parties: Too many people and no way to have an intimate and meaningful conversation.


Let me give you and example. Last night, my dear friend Paul, who is Buzz Marketing Director for Apple Asia and I attended a party in Harajuku. There we saw about 200 people who were attending the event to witness a new device.


After the demonstration was over, I introduced Paul to the Marketing Director and the Sports director of this major international company. There the four of us had a very good, in depth, meaningful conversation for about 20 minutes. We exchanged business cards and agreed to meet again and discuss ways that we can use our synergies to make our businesses better, have more organic, promotions and more powerful marketing.


After that conversation, and even though the event after party was just starting I said to Paul, "Let's go!" As we walked out, the pretty receptionist said to me;


"Are you leaving so soon? The party is just begun."


I replied, "Yes. We saw your product and talked to a few people. It was quite nice, thank you."


"But now is your chance to meet lots of people and pass around many business cards! Don't go now! You're missing a good chance."


I thanked her so much and Paul and I walked out.


I said to Paul, "I hope you don't mind" (he didn't at all). I continued, "There are so many people at that party, and parties like this, that I have come to realize that I could go around and meet 40 or 50 people (or more) and pass out tons of business cards, but what good would that do me? I think we met the two most powerful people there and we had a meaningful conversation with them..."


"I think that, going to parties like this, and having an in-depth, honest and sincere discussion with a few select people is much more useful and beneficial than going around and having a short, superficial conversation with many people..."


Paul interjected, "Yeah and then getting all these business cards from people who you can't remember even the next morning."


I was glad Paul saw things as I did.


Remember, whether it is a real party or a virtual party on Social Media, meeting and getting to know one or two people is much better than a surface conversation with dozens. By having a long conversation with just two people, I was able to do several very important things:


1) I can definitely remember their name, both first and last
2) I can definitely know their faces and I have a good idea of "who" they are
3) I know their personality better
4) I arranged a business meeting with them next week to discuss concrete details on how we can all work together to better our business for our mutual benefit.


How can you do that if you are at a party with 200 people and you pass out 60 cards in one and one-half hours? You can't.


Remember: at a party, there's only so much time available. Use that time wisely and focus it. Shallow, surface conversations will result in shallow results.


Deep, caring, sincere conversations will result in outcomes that better your life and your business.


It's a simple choice. nine times out of ten, the simples choices are correct.

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A Sinister Purpose to Social Media?

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"So-called Social Media started out as fun and games for the kids but it acquired a far different purpose during the Arab Spring, and it has attracted a far more sinister and dangerous audience. " - Robert Klassen

I have written before about how Social Media has really turned into nothing but a sales and marketing tool for many people, as well as an invasion of one's privacy, but I also complained about how it has ruined people’s manners:
Today the rules on manners and how friends, acquaintances and strangers alike are treated have been turned on its head. It’s as if one has any sort of Internet membership or email account, that automatically makes them open game for people to bombard them with junk.
It astounds me how bad the manners have become. Imagine what it will be like in a few hundred, nay! A few thousand years... Imagine if they had Socail Media in the days of Socrates!


Socrates would have written, "The children now love luxury and their Facebook; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. While they protest using Twitter. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and tyrannize their teachers.” If he were alive today, he’d have added, “Facebook has taken place of any real human communication and true interaction and taught our children to be even worse brats than we could have ever done by ourselves...”
I also added:

The rules of common courtesy used to dictate silly things like don't call people up at home after eleven pm... Eleven? I remember when it was nine pm!... They also emphasized the importance of an introduction from a mutually trusted and respected friend... Now, if by some chance someone get's your email address, you become fair game for a litany of junk mail and memberships into clubs and associations that you've never asked for nor, in many cases, have you ever even heard of!

It gets worse, because it’s not just the people who have bad manners and invade your privacy, the Social Media helps them do it , and makes it easier for them to do it too!


I think it is worse than that when it is not just people prying on you, but the Social Media itself is actually primarily designed for such purposes! The secondary ('bait') purpose and the reason people start using it is to allow you to meet and stay in touch with old friends and family.


But that's not what the designers of the service created it for... Nor what it has evolved into.

Of course there will always be people with bad manners... Having Social Media is like giving a kid a hammer: the whole world becomes a nail.
It used to be that when you as a businessman, say, left a nice restaurant or bar, you might leave a business card in a tray in order to get a free lunch or a free drink or some special gift from the establishment sometimes. 

You'd welcome such contact from the establishment. But what if, from leaving your card in such a tray, you got an unexpected call or approach from a salesman or marketeer asking you to buy this or join that? 

Wouldn't you be annoyed? I would. I do. How about some privacy? Just because I left a card, doesn't mean someone can pick it up and use it as they wish after I've left.

But, with Social Media, it gets worse, folks. Much worse. How would you like it if, upon leaving said establishment, people started following you? How about if they started following your kids? Get this: Facebook does just that! Facebook  tracks your every move, even after logging out! 
"The social media empire Facebook has unveiled some new “features” on its platform in recent days that many allege are a total and compete privacy-breaching nightmare. But one hidden feature, discovered by a guy named Nik Cubrilovic, an Australian entrepreneur and writer, that few people are aware of is the fact that Facebook now monitors your online activity, even when you are not logged in to the service." 
As my friend Robert Klassen says at the quote at the top of this article, it does seem to me, and I'm sure some will argue, but their are a very many people using Social Media for other purposes than what it was originally designed for. Be those purposes the spread sales, propaganda, ideas or other, more - for lack of a better term - dangerous goals.
"Do unto others as you would want them to do unto you." - Luke 6:31
Perhaps it is time, not for government censorship, but for more critical analysis of Social Media by us as to purposes and beneficial uses.... Especially by parents with teenage young-adults.


I don't think I like the idea of my teenage daughter being "followed" on Facebook, even after she logs out, and I certainly don't like the idea of a marketing service spying on her as their Guinea Pig for research. I can't imagine any other parent would either.


Adults can do as they wish and are free, of course, to decide.

I don't think, for example, joining Facebook so you can share with family and old friends, should be a Carte Blanche for them - or a marketing company - or government - to spy on your every move.

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The Smartest (and Most Profitable) Business in Japan?

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Today, you won't read about the company I am going to tell you about in magazines about business or the economy... You won't see news reports about them on TV shows about profitable businesses...Why? Well, as I've written many times before, the mass media is not interested in the truth. The mass media are only interested in filling the spaces between advertisements. That's all. 


Besides that, as a more than 30 year veteran of the mass media, I will tell you that the business of most in the mass media is: kissing businessmen's a*ses in the hopes of getting paid advertising for their media...


While the Internet and Social Media are all the rage today (Hint: when things are "popular", they are already out of fashion) there's still a few "traditional" business models that blow the rest away.


You won't read too much about this company in the mass media... Yet... But you will someday soon (the mass media are always a day late and a dollar short.) But this company blows the socks off of Groupon, Twitter and these other flash in the pan "Social Media" darlings of today. 


I'm talking about a publishing company. That's right, a publishing company. You know, printing press and all. Ink and paper....


Gutenberg would be blown away that a company, so many centuries later after his invention, could use his idea and still make a massively successful and profitable business in the age of the "Internet", in the age of "digital media."


Remember that it wasn't that long ago when people were saying that the Internet was going to destroy books and magazines? Ha! Laughable. Remember that it wasn't that long ago when they said that children today needed to know about the digital age in order to survive? Ha! Laughable. 


As it was 2,000 years ago and as it will be 2,000 years from now, the wealthy, the intelligentsia, the church and the movers, shakers and leaders of society will be people who read books. It has always been that way, it always will be. 


To think otherwise is just plain stupid.   


You know, I'm talking about one of the most profitable companies in Japan today...a publishing company that puts out old fashioned things like books and magazines... And, no, you can't get their products on Kindle.


I'm talking about Deagostini. Specifically Deagostini Japan...(If that link doesn't work, see here: http://deagostini.jp/)


Look out Internet businesses! Your business models are far too often a scam (or full of scams or SPAMS!) I think so because if your online business doesn't translate into something tangible or real-world, then you are headed for a fall.


Move over Groupon. I've railed on you over and over. But your business model is a joke. Who could possibly think that there would be a potential for a business that survives on SPAM? And you want a 60% sales commission!? Any good business model has to be good for all parties concerned... I don't see where you are getting any repeat customers in Japan... Maybe that's why your advertising here has disappeared. Gee! Does Groupon save me time from having to clip coupons? I never really had a problem with that before. Did you?


Twitter? You kidding me? I get more messages from Twitter that are SPAM than anything that I would ever want to read... And who needs to read idiotic nonsense on Twitter like, "How to get more followers on Twitter for only $5?"


Jeez! Who wants a bunch of "followers" who are people who know absolutely nothing about you nor do they care about you excepting that you are another digit in their masturbatory dreams of having a large "Twitter following"?


What a joke!


But old fashioned publisher Deagostini is no joke.


Deagostini sells a product that you can hold in your hand. Deagostini sells a product that kids can look forward to like Christmas or a birthday. Deagostini sells an "event" and a "limited edition" item... Once they are sold out, they are gone forever...


People in a consumer society have a history of going crazy over stuff like that.


X-RAY SPECS - ART-I-FICIAL
I know I'm artificial
But don't put the blame on me
I was reared with appliances 
In a consumer society 
When I put on my make-up 
The pretty little mask not me
That's the way a girl should be 
In a consumer society 
Deagostini Japan was founded in 1997. Because of the Internet, 1997, was called the beginning of the end for the traditional publishers and old school mass media. 


Deagostini's late entry into Japan was considered by many a joke. All the traditional big Japanese publishers laughed at this upstart foreign company and their ridiculous ideas for penetrating the already overly-saturated Japanese market... A market that was the most profitable with the highest literacy rate in the entire world...


They all said that Deagostini's products were cheap and poor quality. Then, Deagostini were the laughing stock of the Japanese publishing world. It was thought that there was no way a foreign company could come here and survive... 


That was then.


They aren't laughing anymore...Last year, of the top 15 publishing products sold in Japan, 13 of them were Deagostini products. I got the sales figures for Deagostini Japan yesterday. These figures are not public yet, but I have quite dependable inside information. 


Deagostini sales in Japan for 2010 (still not public information) were....are you sitting down? ¥28,400,000,000! That's ¥284 BILLION YEN! (about $370 Million USD!) Not only is that just incredible, but of those sales about 30% is pure profit of ¥842,000,000 (about $110 million dollars!)


Deagostini Japan's newest model... Think kids go crazy
for this stuff? Yes. They do! I know even adults who buy
these items... Heck! I've even bought them before!


How does Deagostini do it? It's so simple that when I first heard this idea, I slapped my head and thought, "Of course! Everyone knows this idea!"


How do they do it? Deagostini releases their products in a limited edition series. Like the Gundam advertisement above, they will release a quality model of a toy product (anime, war plane, car, ship, etc.) in a series of editions to be released once a month or so. There could be anywhere from 12 to 50 or 60 items in a series.


The first editions are really cheap. They get more expensive as the series progresses.


I bought a Zero Fighter for my son last Christmas at the book store because I couldn't believe how cheap it was and the quality was awesome for the price.


This model was high quality metal cast. It had moving parts.
It came with a huge book, and other great things that boys love... 
I think it was about $4.00.... 

Then, regularly, Deagostini releases the rest of the series in succession. As the issue go along, after a certain point, the items grow slightly in price.


If you are a real collector, you will buy each item until the series is over. Trust that there are tons of collectors with the disposable income to buy this stuff in Japan... Not just Japan! All over the western world. 


In, say, a twenty series set, by the sixth issue, Deagostini has broken even on the cost of production and logistics of the entire series and each item sale after the sixth issue is pure profit.


Get that? In the series, after the sixth issue or so, every item they sell is 100% pure profit.


It's an incredible success story and an incredible business model.


So much so that Deagostini is a model for future businesses in Japan and the world over... How many other businesses can claim that 30+ some percent of their sales is pure profit?


Certainly not Facebook or Twitter, which have no sales; nor Groupon who keeps doing the switcheroo on accounting methods.


Kids want something to hold in their hand and play with. The child's imagination is a powerful thing. Social Media offers no real tangible items....


Deagostini not only offers a product to hold and play with, they sell a dream and something to look forward to every month.


With Deagostini products, kids get Christmas not once a year, but 12 times a year... Adults too.


What's having something to look forward to everyday worth to the average person? Well, judging from Deagostini's Japan sales, it's worth well over $370 million US dollars and growing. 


Nah. No big deal, right? Let's talk about Social Media.... Yawn!


UPDATE: My friend Brenda chimes in:


Mike,



Not only that, they re-issue same series years down the line - all profit! I did some marketing for them in UK years ago.

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Twitter SPAM = Twitter Sucks

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I don't get it. In the last 24 hours I've gotten at least 50 (no exaggeration) SPAM mails from Twitter. Now, think about that for a second... Why in the world would anyone send you SPAM mail through Twitter?


Last night I got several mails from friends asking me why I sent them messages through Twitter... Considering the fact that I rarely send messages through Twitter (Duh? I think that's what I have an email account for, isn't it?) there's no way I'd be sending mails through Twitter.


Two friends wrote to me about it. One friend, who I work with daily and talked to on the phone twice yesterday, called me up and asked me what the hell was going on with a weird Twitter message she got from me? I knew immediately that she had been getting SPAM through Twitter just like I had... 


Ha! Spam through Twitter? Doesn't Twitter suck enough as it is without other people making it even worse? As my psychotic friend Ron E. Fast used to say (with a twisted face and an evil grin) "Why can't people just learn to love one another?"


"Live and let live, I say! Or are you calling me a liar?"


I also got this message from another friend yesterday. She wrote:


@mikeintokyo2004 Mike, forget that last message,I think I've been hacked! Happened to quite a few on my timeline. Why unimportant me?Regards


Here are several examples of the nonsense mails that filled my inbox yesterday:
-----
- - Automated DM, You are tweeting too much! click here s78.biz/k/bvxq to avoid account suspension!
Direct message sent by Ats..... N....(@......) to you (@mikeintokyo2004) on Oct 04, 9:58 PM.

Twitter might suspend my account!? Oh, stay my beating heart! Please, by all means, do!
"I'm not asking you, I'm telling you to suspend my account!"

More...
-----
I saw a real bad blog about you, you seen this? s78.biz/k/bvwxq
Oct 04, 5:07 PM VOUCH (@TR……….) からあなた (@mikeintokyo2004) に送信されたダイレクトメッセージ
This one is funny for two reasons... One is that I know this guy very well and know that there is no way in the world he could construct a sentence in English this well (or, if you examine the grammar, this poorly - this is a tad bit better than the mails I get from rich princes in Nigeria who have left me lots of money upon their death). And, two; because I don't need to go read a blog to see about the bad things people say about me; I can just go to work to hear all I need on that front...


And another thing... I live in Japan. At least 1/2 of my Twitter friends don't speak English. There's no way that they'd be writing Twitter messages to me in English. Laughable!


Anyway, just another reason that Twitter sucks. My first friend, Brenda, wrote and asked why someone would hack her account and use it for SPAM. She writes, "Why unimportant me?" Brenda, my dear, you are important. 


The question should be "Why send SPAM mails through unimportant Twitter?"


Twitter, Facebook and Groupon are in a tight race to see which can suck the most. It's a close race...


In the last 24 hours, Twitter has taken the lead in suckiness. Another 24 ~ 48 hours of this and Twitter is going down the Crapper.


UPDATE! THE SPAM IS STILL GOING! I just got this message in my mailbox:


CLICK ON IMAGE FOR LARGER VIEW




More on "Why I'm a Twitter Quitter!"

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